James Bint

Hello, my name is Bint, JAMES BINT...with a license to fry!

I’m proud to be the ambassador for real Belgian fries. After all, there is no other country in the world where these golden, fried sticks of potato are as much a part of popular culture as they are in Belgium. As you probably know, three languages (Dutch, French and German) are spoken in this little country around the European capital of Brussels, but the language of the crunchy fry is the same everywhere. It is no coincidence that the whole of Belgium is in the process of having the ‘Belgian chip shop culture’ recognised as ‘intangible cultural heritage’. Nowhere else do fries bring people of every class closer together than in this country with its 11 million inhabitants.

What’s more, the flavour of the fries is determined by the variety of potato (Bintje remains extremely popular, but there are other varieties that offer a different size, colour or taste), the way they are fried (vegetable oil or lard) and of course the wide selection of accompanying sauces also offers a lot of variation.

Belgian fries are a delight to all Belgians, young or old, and it is an honour for me to spread the word all over the world. Belgium is already the largest exporter of frozen fries in the world. After a referendum, the Belgians have opted to share their secret with all the citizens of the world. To safeguard Belgian fries for generations to come, a sustainability project was elaborated under the name of ‘together for sustainable growth’. 

James Bint, will ensure that this delicious product from the country of the fry will be a delight all over the world in the next few years. ‘Bon appetit!’